Funny. Sad. But Mainly Funny. Oh, and True.

Marketing's a funny thing.  See enough movies, particularly movie trailers, and you'll start to see patterns.  Familiar beats to the editing, the music....even the fonts.  The concept of "Oscar Bait" has been around as long as I can remember, but I've never seen it skewered with such biting glee as the wonderful trailer parody below.  I came across this from the always great Sergio Leone and the Infield Fly Rule, who in turn found it from the consistently brilliant Scanners: 

On another note, I know I've been lax updating here lately.  That's something I mean to change as soon as I get some work/life stuff out of the way.  Enjoy the clip, and have a great weekend.